Your choice of booth staff will have a huge impact on the overall success of your tradeshow marketing. They will be vital points of contact with attendees, and based on how they behave, you will either collect a lot of leads and make sales, or you will be going home empty handed. This is why it is important to give some good thought to who you choose to man your booth.
Here are a few factors to consider when choosing your staff:
The profile of the attendees
Are they midlevel professionals, c-suite executives who will be delegating the implementation of tasks to their juniors, or are they hands-on individuals who will need actual demonstration of how the products or services work? The secret to getting the right staff for your trade show booth is to pair the profile of the staff with that of the attendees. This is so that there will be some coherence and a positive connection in terms of their interactions.
If you are involved with international tradeshow displays in locations and large cities such as Montreal, Manhattan, San Francisco or Las Vegas, it is a good idea to choose staff who already have experience dealing with a wide variety of attendees. For such big events, the attendees’ profiles will be highly skewed and unless you get smart staff, or those who are flexible and can adapt quickly, then you may end up losing a lot of leads.
Knowledge of the products and services
This may sound obvious, but it is imperative that the booth staff you choose have a lot of information about the products you will be displaying throughout the event. If it is a product that needs to be demonstrated, then the staff should know how to go about it without second guessing anything.