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The name of your business is its actual identification, which stands it apart from the crowd. Can you even imagineRead More
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How to Understand Your Merchant Services Statement
For more than two decades that I have been in the merchant services business. I have frequently been shocked byRead More
Leave a commentBranding and Packaging: The Silent Salesmanship of Products and Services
Branding is a practice which involves an enterprise or a company giving an identity or name to a group ofRead More
Leave a commentThrow Out the Old Playbook to Manage Millennials
I got off the phone the other day with an exasperated manager who was complaining about Millennials. Of course, everyRead More
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The recent tragic events in Tunisia and all too regular mass shootings in the United States provide a stark reminderRead More
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A branding agency is like the hen that lays the golden eggs. Brand building is the art and the scienceRead More
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Before I begin any customer service presentation for an audience of small business owners and managers, I ask them toRead More
Leave a commentHow To Market Your Martial Arts School
Running a martial arts school should be a lot of fun, and it is in many ways. But making itRead More
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Business Process outsourcing is the commonly used term for contracting services of operations and department functions to a third-party. ThisRead More
Leave a commentThe Secrets of the Inverted Pyramid – How to Get Your Media Release Noticed
What is a media release? Sometimes called a ‘press release’, I prefer ‘media release’ as the media sector is muchRead More
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