The custom-designed boxes are a good marketing tool that may provide brand visibility, product safety, and the best way to utilize resources. Improving brand exposure through custom box printing is particularly advantageous in the age of e-commerce.
There are some common mistakes that most people commit while designing custom boxes. These mistakes may be sometimes costly by having a poor brand reputation, compromising product safety, or consumer dissatisfaction. You must distinguish between good and terrible packing, which will assist you in understanding techniques to correct common problems.
· Incorrect Dimensions:
It is one of the greatest advantages of custom box printing to alter the proportions as you see fit. This assures the safety of your product and saves you money by reducing the number of superfluous ingredients.
Providing inaccurate product measurements can hurt your business, disappoint your clients, and waste your items. It is a fact that measuring can be a bit of a challenge. As a result, it is strongly advised that you double-check the exact size you need to hold your merchandise securely.
· Typing mistakes:
Consumers can spot typing mistakes in a matter of seconds. These minor blunders can hurt your brand. In addition to conveying a sense of sloppiness, customers may assume that a product with a shoddy design would be of inferior quality. What’s the solution? There is no need to rush through the proofing process. Make a list, double-check it, triple-check it, a dozen times. What’s the harm? And don’t be afraid to ask for help from others. All of us are liable to make mistakes because we’re all human. The best approach to ensure that your spelling, punctuation, and copy are error-free is to have a second pair of eyes review it.
· Common designs:
Generic designs are unappealing and difficult to distinguish from the competitors, but they rarely represent your unique brand. Your packaging serves as a platform for capturing your audience and instantly distinguishing your products from their competitors. It’s tough to get the results you want from your packaging if you don’t have a creative custom box printing design that matches your brand’s image. An unimpressive initial impression will be created if a brand’s packaging lacks substance. Mistakes like this in branding and packaging can scare away many potential customers since they give the impression of a lack of care and creativity.