Every day, employees communicate information throughout their organizations. This communication can be in memos, emails, or online chat. Although it may seem as though every employee can communicate with their co-workers and others within an organization, companies rely on professionals to handle this critical part of the business.
Without these professionals, shares could fall, and clients could flee after receiving mixed signals from the company. Professionals handling communication within a business organization are called corporate communication specialists. The following roles outline the responsibilities of these specialists. These roles may vary depending upon the size and industry of a specific business.
Liaising Between Media, Marketing, And Public Affairs Offices Within the Company
One of the most important roles of a corporate communication specialist is to act as a liaison between different offices within the organization. For example, a corporate communication specialist is expected to help coordinate media relations by working with the head of marketing, responsible for the company’s image. In another example, a public affairs specialist may be required to work with the legal department and other individuals in different departments within his organization.
Liaising Between Executive Staff and Others Involved with The Business
A corporate communication specialist is also expected to maintain relationships between different organization members. Therefore, a company may require that it be skilled in diplomacy and mediation.
Acting As the Voice of The Company When Speaking with Others Within an Industry
Every business needs to have a spokesperson who communicates with other companies within its market space. If a company were to have multiple spokespeople, it would be difficult for these representatives to keep the same message in line with its interest. Therefore, one person is usually chosen to act as a spokesperson when speaking with different individuals throughout his organization and others within his industry.
Responding To Media Inquiries
A corporate communication specialist may be called upon to respond to media inquiries that come in via email or by phone. Response time is critical when handling these requests because the distributed information needs to be accurate. The representative must understand the company’s culture to represent it properly during public appearances and conversations.
Working With Marketing Department on Social Media
Companies have become common to have social media accounts on different platforms. A corporate communication specialist may be required to work with the head of marketing or public affairs regarding what should or shouldn’t be posted. For example, a company might not want to post an article about an executive’s use of illegal drugs because it could reflect poorly on the company.
Collaborating With Other Experts in The Field
A corporate communication specialist may collaborate with experts from different organizations when presenting his clients, such as executives within a business. These individuals must have a thorough understanding of their organization’s culture and vision and a good grasp of what makes their industry unique.
Create A Press Release
Corporate communication specialists like Carlton James are also expected to help create press releases that executives have approved within an organization. These individuals work with marketing, public affairs, and others involved in the business to ensure that the press release is newsworthy before distributing it to reporters and media outlets.
Handle Inquiries from Analysts About Financial Information
A corporate communication specialist is expected to handle inquiries from analysts regarding financial information within an organization. An example of this might happen when the company holds a conference call with stock market analysts interested in learning about its latest developments or results.
The role of a corporate communication specialist is ever-changing and expanding, which means there are many opportunities within the field. Many careers in this field require a bachelor’s degree related to public relations or communications.